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Efrat Shalem
4 days ago7 min read
PMMaaS Podcast: Everything You Need to Know on Product Marketing as a Service
Discussing the ins & outs of PMMaaS, and reviewing The Compact Guide To Tech Product Marketing.
17 views0 comments
Efrat Shalem
Jan 102 min read
"Sell Me This AI Pen" - The Tech Product Marketing Way 🖋️
What if it's not an ordinary pen - it's an AI pen, a technological marvel? Would you start selling it right away?
38 views0 comments
Efrat Shalem
Dec 3, 20238 min read
Spotlight on Product Marketing: A Startup's First Must-Have for Marketing Success
Product marketing should be the first marketing function at your startup, here's why.
92 views1 comment
Efrat Shalem
Feb 14, 20239 min read
AIvolution: The End of Human Creation?
Every other day we hear about new and exciting AI technology in the media, especially AI chatbots. Some are truly revolutionary, some...
384 views0 comments
Efrat Shalem
Jul 3, 20217 min read
The Rise of Impact & Sustainable Investing
In recent years, and especially now in the wake of the Covid-19 pandemic, we are seeing more and more social and environmental startups...
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Efrat Shalem
Feb 24, 202112 min read
Founding an Investment-Worthy Startup With a $100 Budget
One of the biggest challenges for entrepreneurs is getting their startup off the ground while having a very tight budget, until they...
273 views0 comments
Efrat Shalem
Jun 18, 20207 min read
How to Build a Winning Team for Your Startup
In this post, we will talk about one of the biggest challenges facing entrepreneurs at the beginning of their journey — team building.
200 views0 comments
Efrat Shalem
May 29, 20207 min read
Why It Pays-Off to Be an Impact Entrepreneur in a World Where Money Is King
“We’re making the world a better place” is a phrase commonly used by entrepreneurs to justify their ventures. But does everyone really put t
156 views0 comments
Efrat Shalem
Mar 15, 20183 min read
Can't Help Standing Out? Be Prepared to Pay the Price
All startup companies are saying they want to hire employees who are ridiculously smart and insanely creative - the greatest minds they...
122 views0 comments
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