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PMMaaS Podcast: Everything You Need to Know on Product Marketing as a Service
Discussing the ins & outs of PMMaaS, and reviewing The Compact Guide To Tech Product Marketing.
Efrat Shalem
Dec 8, 20247 min read
44 views


"Sell Me This AI Pen" - The Tech Product Marketing Way 🖋️
What if it's not an ordinary pen - it's an AI pen, a technological marvel? Would you start selling it right away?
Efrat Shalem
Jan 10, 20242 min read
48 views

Spotlight on Product Marketing: A Startup's First Must-Have for Marketing Success
Product marketing should be the first marketing function at your startup, here's why.
Efrat Shalem
Dec 3, 20238 min read
105 views


Founding an Investment-Worthy Startup With a $100 Budget
One of the biggest challenges for entrepreneurs is getting their startup off the ground while having a very tight budget, until they...
Efrat Shalem
Feb 24, 202113 min read
295 views

The Greatest Marketing Lie Revealed
The greatest marketing lie is, in fact, that Marketing itself is a lie.
Marketing is oftentimes being perceived as a profession which only d
Efrat Shalem
Feb 19, 20183 min read
199 views


Helping Your Company Promote Brand Awareness? You are Helping Yourself - Big Time!
Here we go again, the Marketing Manager is asking you to perform as the company’s brand advocate by liking and sharing its posts on...
Efrat Shalem
Feb 9, 20182 min read
198 views


Google Cloud Platform World Tour at Tel-Aviv
The Google Cloud Platform allows businesses to build and run applications, store and analyze data, all on Google’s Cloud. It is not a...
Efrat Shalem
May 29, 20161 min read
41 views


Startup Grind is Hosting Adi Soffer Teeni, Facebook Israel General Manager
Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. As part of the Female Entrepreneurs...
Efrat Shalem
May 25, 20162 min read
73 views


Social & Content Event by Blink
Last night I attended the Social & Content event that was hosted by Blink Digital Marketing at TLV. Content Marketing can help you...
Efrat Shalem
May 18, 20161 min read
19 views
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