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Efrat Shalem
Mar 15, 20183 min read
Can't Help Standing Out? Be Prepared to Pay the Price
All startup companies are saying they want to hire employees who are ridiculously smart and insanely creative - the greatest minds they...
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Efrat Shalem
Mar 13, 20184 min read
Stop Looking for Your Dream Job - Do This Instead
Many people fantasize about their "dream job", and a few years ago, I was one of them. This line of thinking caused me a lot of...
119 views0 comments
Efrat Shalem
Feb 19, 20183 min read
The Greatest Marketing Lie Revealed
The greatest marketing lie is, in fact, that Marketing itself is a lie.
Marketing is oftentimes being perceived as a profession which only d
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Efrat Shalem
Feb 9, 20182 min read
Helping Your Company Promote Brand Awareness? You are Helping Yourself - Big Time!
Here we go again, the Marketing Manager is asking you to perform as the company’s brand advocate by liking and sharing its posts on...
197 views0 comments
Efrat Shalem
Oct 17, 20162 min read
5 Unconventional Reasons to Join Stratoscale
Everybody says that their startup has the greatest workplace culture, but I've been working at Stratoscale, a cloud infrastructure...
384 views0 comments
Efrat Shalem
Apr 3, 20161 min read
Marketing & Innovation Conference at TAU
I attended two inspiring lectures on Marketing, Innovation and Career Advancement, that were given at Tel-Aviv University for its...
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