Lectures
With over a decade dedicated to promoting tech startups, I've amassed substantial expertise in B2B and B2C product management, go-to-market strategies, and growth tactics. My journey as a marketing and product specialist has equipped me with insights and strategies tailored to empower entrepreneurs and startup teams. As an impact entrepreneur deeply committed to blending innovation with social responsibility, I've cultivated a passion for fostering profitable ventures that contribute positively to society. Through my lectures, I aim to ignite the entrepreneurial spirit within individuals and teams, equipping them with the tools and mindset needed to thrive in today's dynamic business landscape and make a lasting, positive difference in the world.
Lectures can be delivered in Hebrew or English.
1. Spotlight on Product Marketing: A Startup's First Must-Have for Marketing Success
One area that often gets overlooked in the early stages of a startup is marketing, specifically product marketing. Many founders assume that marketing can wait until the product is ready to launch, but this is a mistake. Product marketing should be the first marketing function at a startup and it should be onboarded as an independent function, or at the very least, executed by other functions — before even starting the development of the product.
What should you expect to learn from my lecture?
In my lecture, I'm underscoring the pivotal role of product marketing in the triumph of tech startups. I'm stressing the significance of prioritizing product marketing as the primary marketing function, emphasizing its duty to lay the foundational marketing strategies crucial for directing and influencing the success of any startup. Additionally, I'm introducing "The Compact Guide To Tech Product Marketing", a comprehensive resource I've crafted to furnish actionable insights and strategies for effective product marketing implementation. This guide simplifies fundamental product marketing concepts, streamlines workflows, and cultivates team collaboration. Whether you're an aspiring tech product marketer, seasoned professional, business leader, or tech entrepreneur, this guide arms you with the tools to excel in product launches, optimize ROI, and leave a lasting imprint in the high-tech industry.
2. What Is Marketing and Why Do We Need It in Tech?
Working at Israel’s top startup companies, I realized that there's a much-needed need to educate both teams and executives about the role of marketing in tech companies to achieve collaboration and conquer business goals.
What should you expect to learn from my lecture?
I've created a detailed presentation that elaborates exactly why and how to do outstanding marketing that generates bottom-line sales for any type of startup - either B2B or B2C. Also, I strongly believe that social marketing can generate profits while changing the world for the better, and it’s my agenda for every company to combine social marketing as part of its growth strategy.
3. How To Turn Your Company Into a Winning Social-Driven Enterprise
Very few people know what impact entrepreneurship actually is and that some of the wealthiest tech companies in the world are, in fact, social at their core. As an Impact entrepreneur who established two social and environmental startups and runs a community that helps entrepreneurs find part-time and temporary jobs, I learned that every business can make a positive difference in the world.
What should you expect to learn from my lecture?
In my lecture, I'm giving a broad view of social entrepreneurship and its conflict with money, while sharing some practical steps on how to turn your for-profit company into a impact-driven enterprise.
